Cost per customer calculator
What does a new customer cost you?
Put in your monthly ad spend, the new customers it brought in and what each one earns you. You’ll see what each customer costs and what’s left after ad spend.
These are sample figures. Change them to your own.
What your answer means.
If there’s money left over
Your ads are paying for themselves. The next question is whether you can bring in more customers at the same cost.
If a customer costs more than they earn you
Look at who your ads reach and what happens after the click. A customer who comes back may be worth more than their first order, so use a figure that fits your business.
If you’re not sure of your numbers
If you can’t tell how many customers came from your ads, fix your tracking first. Every other decision depends on it.
Get your ad account checked.
We’ll go through one of your ad accounts, tell you what to fix in plain English and talk it through with you on a call.
This is a rough guide based only on the figures you enter. It doesn’t include agency fees or other costs. Nothing you type here is saved or sent to us.