PPC and online advertising services

Your online ads, handled.

We plan where your budget should go, set up your ads, run them and make sure the results you see are real.

Team talking round a long table
The work

What we do, in four parts

Start with one and add the others when you’re ready.

Plan

Where your budget should go, which platforms to use, who to target and what success looks like.

Build

Ad accounts, tracking and campaigns set up properly, so the numbers can be trusted from day one.

Run

Day-to-day management of your bids, budgets, audiences and tests.

Report

A monthly summary in plain English. Results first, then where our hours went.

The menu

Everything we can do for you

Open a section to see what’s in it. Every service has a fixed price in credits, and you’ll know it before we start.

Strategy and planning11 services
Strategy sessionPriced per hour
Quarterly review of your resultsPriced per brand
Competitor ad researchPriced for up to three competitors
Target audience planPriced per country
Review of where your ads runPriced per country
Budget plan and forecastPriced per country
Plan for measuring successPriced per business
Advertising plan and timelinePriced per campaign
Plan for every stage, from first view to salePriced per country
Launch plan for a product, market or brandPriced per launch
Advertising strategyPriced per brand, per country
Ad account set-up1 service
Ad account set-up: business account, ad account, billing, user access, website verification, tracking code, key actions and clear namingPriced for your first ad account on each platform
Profiles and pages (set-up only)3 services
Social media profile set-up: account, bio, details, links and verification. You supply the logos and imagesPriced per profile
Link your pages and profiles to your ad accountsPriced per platform
Google Business Profile set-up and verificationPriced per location
Campaign set-up3 services
Main platforms: Google search, Bing, Facebook and Instagram, LinkedIn, Pinterest or the Apple App StorePriced per platform, up to three campaigns
Specialist platforms: Google Shopping, Google’s automated campaigns, YouTube, TikTok, X, Reddit, Snapchat, Amazon, app ads or sponsored articlesPriced per platform, up to three campaigns
Display and smart TV ads: Amazon, Yahoo or smart TV ad platforms Brief firstPriced per platform, up to three campaigns
Monthly management3 services
Main platforms: Google search, Bing, Facebook and Instagram, LinkedIn, Pinterest or the Apple App StorePriced per ad account
Specialist platforms: Google Shopping, Google’s automated campaigns, YouTube, TikTok, X, Reddit, Snapchat, Amazon, app ads or sponsored articlesPriced per ad account
Display and smart TV ads: Amazon, Yahoo or smart TV ad platforms Brief firstPriced per business
Ad buying and testing6 services
Split test: set-up and resultsPriced per test
Paid influencer partnership set-upPriced per creator
Ad account reorganisationPriced per ad account
Ad space bought directly from websites and publishers Brief firstPriced per deal
Digital billboard and screen ads Brief firstPriced per booking
Affiliate scheme set-up, where partners are paid per sale Brief firstPriced per affiliate network
Tracking and technical set-up15 services
Installing an ad platform’s tracking codePriced per platform, per website
Link tracking tags and naming rulesPriced per brand
Cookie banner set-up that meets Google’s consent rulesPriced per website
Tracking check-upPriced per website
Facebook sales trackingPriced per website
Google enhanced conversionsPriced per ad account
The same sales tracking for TikTok, LinkedIn, X, Reddit, Pinterest or SnapchatPriced per platform, per website
Google Tag Manager set-up or clean-upPriced per website
Google Analytics set-up, tracking the actions that matter to youPriced per website
Product listings set-up for Google ShoppingPriced per product list
Live results dashboard (Looker Studio)Priced per dashboard
Google Campaign Manager tracking for large advertisers Brief firstPriced per business
Tracking offline sales by linking your customer database Brief firstPriced per customer database and platform
App install tracking (AppsFlyer, Adjust or Firebase) Brief firstPriced per app
Server-side tracking, which is more reliable and privacy-friendly Brief firstPriced per website
Reports and results5 services
Monthly results reportPriced per brand
Review of which ads get credit for salesPriced per country
Ad platform study to prove your ads drive sales Brief firstPriced per study
Test that pauses ads in some areas to prove what they add Brief firstPriced per test
Review of your statistical sales model (marketing mix model) Brief firstPriced per model
Audits4 services
Starter audit, with a list of fixes and a 30-minute walkthroughPriced per ad account
In-depth audit of one platformPriced per ad account
Full advertising audit, including trackingPriced for up to three platforms
Review of your current agency’s work Brief firstPriced per agency, up to three platforms
Ads and landing pages5 services
Writing your adsPriced per campaign
Review of the page your ads send people toPriced per page
Plan for testing different adsPriced per channel
Ad ideas and briefs for your designers or creatorsPriced per brief
Automated ad templates (Celtra, Smartly or Meta Advantage+)Priced per template
Agencies, hiring and suppliers5 services
Hiring help: writing the job and interviewingPriced per role
Team training workshopPriced per half day
Negotiating contracts with suppliers and platforms Brief firstPriced per supplier
Help choosing a new agency Brief firstPriced for up to three shortlisted agencies
Moving your advertising in-house Brief firstPriced for up to three platforms
Price list

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Every service has a fixed price in credits. Tell us who you are and we’ll email you the full list straight away. Clients can see it at any time in their account.

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Every service on our menu, what one unit covers and its price in credits. Fill in a short form and it’s in your inbox straight away.

Not for us

What we don’t do

We focus on paid advertising. For these jobs, we’ll point you to people we trust.

Everyday social media posting and replying to comments

We set up the profiles and pages you need to advertise, then hand them back to you.

Design, video and photography

We write the words for your ads and brief your designers or creators. We don’t film, photograph or edit.

Building websites and search engine optimisation

We review the pages your ads send people to and set up tracking. Building websites and getting them to rank on Google is a different job.

Not sure where to start?

Answer a few quick questions and we’ll point you in the right direction. Or book a free call.

Services marked “Brief first” start with a short brief, so we can confirm the price.